5 issues you need to keep in mind while maintaining a profitable online store

December 20, 2015 Blog
Let’s assume you have become a partner of AliExpress affiliate program with a successfully installed AliPlugin and a strong desire to gain considerable profits in a long term. Congratulations! All you need now is remember that it is not the end of the road – your journey towards a thriving ecommerce business has just begun, and it’s completely in your power to make this journey fun and successful. So, where are we going to start?

Maintaining a profitable online store: choosing the right field

One of most important steps of making your store serve as a stable source of income is choosing the right range of products you will be selling as an affiliate. The general rule is to avoid exceptionally broad and highly competitive market niches. With products facing a harsh competition, it will be difficult to differentiate yourself from all the stores selling similar or identical stores and gain a significant market share. Moreover, you will find it really hard to rank high in the search engines for the chosen keywords which means your store will be not quite easy to find. On the other end of the spectrum, don’t fall for picking a particularly narrow product category for the only reason of having a personal interest and passion towards it. Chances are you will have an uneasy time finding the necessary number of customers, and will end up with unsatisfactory profits. Therefore, to avoid a situation when you’ve chosen either a product that doesn’t generate significant consumers’ demand, or a product that has too intense competition, you need to define a certain range of goods which can’t be easily found in offline stores but at the same time can generate enough profit to result in a stable solid income.

Maintaining a profitable online store: making it unique

The action that is expected from your website visitor is a purchase. It means that you need to explore all the ways of making your store appealing enough for this purchase to happen. The store you’ve created must have some distinctive features that make it stand out of all the numerous online look-alikes. Otherwise a website visitor will either leave or perceive your products as something generic and ordinary that can be found elsewhere, which is not quite the result you are counting on.

Maintaining a profitable online store: generating traffic

The success of your online business heavily depends on the traffic generated to your website. A solid traffic strategy is a vital component of creating a cost-efficient store. To let your potential customers find your store in a short time, you need to secure your website’s top position on search engines results pages.

Maintaining a profitable online store: search optimization

Since your potential customers should find your carefully selected products easily, it is necessary to ensure your online store is set up and regulated properly. The position of your store in the search engines depends on the quality of your website optimization and on the webstore’s ability to build backlinks. Therefore, a significant amount of time, energy, and effort should be devoted to making yourself familiar with the field.

Maintaining a profitable online store: conversion optimization

To transform the traffic you’ve generated into money, you need to make your website optimized for conversions. Remember that customers can possibly cancel or postpone their purchase in case the load speed of your webstore is too low, or if your website has no specific call to action on every page and lacks some pieces of vital information.