Doing business with China: what makes Alibaba an outstanding commercial partner?
Alibaba Group, a worldwide known Chinese e-commerce company which owns several trading platforms simplifying communication between customers and manufacturers, is famous for being an exceptionally successful business venture. These days, thanks to Alibaba, 6.5 million sellers and 300 million customers around the world have the opportunity to interact freely. What is the secret?
Doing business with China: how did Alibaba work its way to the top?Alibaba’s incredible commercial success throughout the globe can be explained by the market share it has in its homeland. The company is considered to be the absolute market leader in China – and, for the record, online retail is the fastest growing sector in the country. Moreover, it is worth mentioning that Chinese consumer market holds the title of the fastest-growing one in the world. What has let Alibaba capture and benefit from the steady growth of China consumer market is the company’s ability to unmistakably detect and penetrate new growth markets both in the home market and all over the world. As the result, the company gets ready to offer its customers more attractive purchasing options, including the lower priced ones, which, in turn, gives it the reputation of a thoughtful and trustworthy corporation, and lets it take the leading market position. As Alibaba analysts state, numerous web users are browsing the company’s webstores not only to purchase essential and luxury goods, but also in order to:
- Get some insights into what’s trending now;
- Look for ideas for decorating home, organizing rooms, making gifts, etc.;
- Share their shopping experience with other customers worldwide;
- Get relevant market updates from sellers and manufacturers;
- Entertain themselves.